Capturing and Maintaining Sustainable Competitive Advantage

//Capturing and Maintaining Sustainable Competitive Advantage
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In conjunction with Griffith University Business School the Small Business Association of Australia announces a new and exciting free workshop series that focuses on sales, competitive advantage, new products, branding, digital and social media marketing for SME’s.

The next workshop is on Thursday, 14th of September 2017 at 6pm is Capturing and Maintaining Sustainable Competitive Advantage.

Sustainable competitive advantage (SCA), or the ongoing situation of above average profitability, occurs when the firm can prevent its rivals from imitating its ‘strategic’ resources. In this session Professor Douglas will outline the resource-based view of SCA and explain what the small-medium enterprise (SME) must do to capture and develop strategic resources and thereby maintain its profitability over time.

Speaker: Pro. Evan Douglas

Evan Douglas is Professor of Entrepreneurship at Griffith University, where he teaches Entrepreneurship, Business Planning, and Innovation for Growth.  His research interests include the attitudes and abilities of commercial and social entrepreneurs; new venture risk recognition and mitigation; new venture funding and equity allocation; and the drivers of growth intentions for entrepreneurs. He is the Director of the newly founded Yunus Social Business Centre at Griffith University, which seeks to assist unemployed but talented people to start their own profitable businesses.

WORKSHOP DETAILS

Capturing and Maintaining Sustainable Competitive Advantage

Date: Thursday, 14 September, 20017

Time: 6pm, pre-arrival refreshments and networking.  Workshop begins at 6.30pm.

Location:   Griffith University Gold Coast

58 Parklands Dr, Southport QLD 4215

RSVP:  by Wednesday 13th Spetember, 12.00pm by emailing belinda@smallbusinessassociation.com.au

Suitable for: Business Owners, Managers and Sales Staff

OTHER WORKSHOP TOPICS

  • Branding and promotion for SMEs – 5 October
  • Business Model Canvas and the Lean Launch for New Products – 2 November
  • Digital & Social Media Marketing – 7 December

Places are limited so please RSVP by emailing belinda@smallbusinessassociation.com.au.  All bookings will be confirmed.  Arrive early to enjoy complimentary refreshments and meet fellow attendees.